Environment of the google company

Demographic

Demographic data to Google in the population, because it has a better location relatively young users. This means that it will affect the smaller baby boomers age, compared to other company relies on the 50 to 60 people. Internet search is not a gender issue, not hurt, the change of the percentage of women. The company will benefit when some traditional and patriarchal society began to use the Internet more frequently.

Technology

Technology is obviously always improving and , specific measures were taken to ensure that it is not far behind. Google can use commodity computer accessories (cheap components) , to ensure that each component is always repeated. The add-on with Velcro computer instead of screw, allows quick exchange and upgrade (May 2007).

Like the Google Glass, Gmail and Blogger.

Economic

The us is in a period of recession and stocks trading at 52-week lows. Technology companies like Google are relatively independent, however, because the search, the network advertisement has become globaly social and economic. Wired magazine, in fact, a recent article, said Google “seems particularly well weather the economic downturn. Google’s attention to make it highly targeted ads than many other enterprise technical recession.” (Schiffman, 2008), the key need to be informed, constantly keeping such services dynamic connection, while the dry environment.

Political and Legal

Formal institutions will not significantly affect the operations of Google, although Google is facing pressure from the justice department to abandon the archive search criteria and the Chinese government censor search results (turkle, 2005). Google’s “don’t be evil” slogan was tested for the user asked whether to cooperate with the government will weaken their privacy and liberty. In 2008, when Google in response to customer problems, it adds a privacy link to the home page. The link at the center of the users’ privacy, they can learn more about Google in political policy and legal issues (Google, 2008). Google also faces a copyright concerns, because the company store a copy of the third party web pages and images in their servers. They have responded to the criticism by releasing a copyright information page. Page provides information about Numbers, and provide the relevant information link to notify Google alleged infringement and the United States copyright office (Google, 2008).

Socio-Cultural

The world is increasingly becoming more connected due to means of communication through the Internet. For many, the Internet search giant Google make navigations. With the increase of the use of the Internet in all age groups and in all cultures, people will become more and more dependent on Internet search. In addition, most of the new mobile phone network equipment. People will use these equipment driving direction, find restaurants, a check sports scores, download music, even a quick study. Google is expected to benefit from the increasing number of search queries. Let more people from their mobile device to access Google’s services, the company has released its Android mobile platforms and operating systems as well as the Google mobile applications on other platforms, you can download, such as apple’s IPHONE.

Reference: Morrow, B. (n.d.). External Analysis of Google Inc. Retrieved December 17, 2008, from http://benmorrow.info/blog/external-analysis-of-google-inc

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